The leads were already good. The follow-up wasn't.

A lot of businesses pay for leads and then answer them hours later. Or never. The lead didn't go cold because it was bad. It went cold because someone else replied first.

More ad spend won't fix that. What fixes it is a system that answers every new lead in seconds, keeps asking until it gets an answer and puts the meeting in your diary. It replies while you're busy and it doesn't forget one.

We've built exactly that for clients. Lead systems that feed straight into the CRM, with new leads coming in every month and nothing slipping through.

If you're paying for leads and they seem to disappear, look at your reply time before you touch your budget.